Resume Dubai, UAE

Kazi Omer

Social Media Executive Performance Marketing Content Creation

Profile

Content, campaigns and performance.

Social media executive with 3 years of real estate experience, creating and managing content across Instagram, Facebook, LinkedIn and TikTok. I lead the full process, from content calendars and scripting to shooting, editing, publishing and reporting. My work spans property storytelling, paid campaigns and AI-assisted visuals, with a focus on consistent brand presence and qualified leads.

Core skills

End-to-end content and campaign delivery.

Social media
Instagram, Facebook, LinkedIn, TikTok, content calendars, reels and shorts ideation and production, audience engagement
Real estate marketing
Property marketing, listing promotions, property showcases, property storytelling, brand positioning
Performance marketing
Google Ads, Meta Ads, campaign optimisation, audience targeting, lead generation, GA4
Design and video
Adobe Photoshop, Illustrator, Canva, Figma, Premiere Pro, After Effects (basics), CapCut
AI and automation
OpenAI image generation, Nano Banana, Higgsfield, Magnific, AI-assisted content creation, workflow automation
Brand and strategy
Content strategy, creative direction, brand identity, brand guidelines, pitch decks

Selected results

Impact at a glance.

4+
posts and reels each week
30-40
content pieces each month
63
villas in a luxury community campaign
100-200
estimated leads per month from Google Ads
+40%
client engagement on visual content

Google Ads average cost per lead: ₹750-1,500.

Experience

Work history.

to Present

Content Manager Lead

Real estate development and personal branding
Hyderabad, India

  • Lead the founder’s content strategy and calendar, scripting, shooting and editing 4+ posts and reels each week.
  • Produce 30-40 monthly assets, including property showcases, social posts, promotional videos, brochures and ad creatives.
  • Developed the creative campaign for a 63-villa luxury community across social media, video, digital ads, brochures and billboards.
  • Created 50+ AI-assisted interior visuals and 3D-rendered videos to help buyers picture furnished villa spaces.
  • Manage 8-12 Google Ads campaigns on monthly budgets of ₹1-1.5 lakh, using audience targeting and creative testing to generate an estimated 100-200 leads a month at an average cost per lead of ₹750-1,500.
  • Design brand-consistent brochures, presentations and promotional materials for digital and print.

to

Creative Strategist

Digital agency
Hyderabad, India

  • Designed 30-40 social creatives, campaign assets and promotional materials monthly for national and international clients across industries.
  • Translated brand objectives into platform-specific social concepts and creative briefs, collaborating with marketing teams and clients to deliver on deadline.
  • Developed 5+ brand identity concepts spanning logos, colour palettes, typography systems and guidelines.
  • Created 10-15 AI-generated product visuals for a perfume campaign, refining lighting, texture and composition in Photoshop.
  • Produced 10+ client presentations and pitch decks in Canva, and built 3-5 responsive website UI prototypes in Figma.

to Present

Visual Identity Designer (Freelance)

Independent client projects
Chennai, India

  • Created visual identities and branding kits for pharma, food and hospitality clients, presenting strategy and design rationale directly.
  • Designed founder pitch decks from content structure and key-figure storytelling through to final slides.
  • Produced logo animations, storytelling visuals and social posters that lifted client engagement by 40%.
  • Designed UI interfaces and walkthrough videos for smart devices and awareness campaigns, including a marine conservation project.

Education

B.E. Computer Science

Osmania University · CGPA 8.13

Certifications

Continued learning.

  • Growth-Driven DesignHubSpot Academy · Mar 2025
  • Advanced BrandingLinkedIn Learning · Mar 2025